Snap a selfie to find your shade — or convert one you already wear across 12 brands. Free, instant, private.
134 real shades — every band in this spectrum is in the matcher
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📷 Selfie Shade FinderNew
Don't know your shade in any brand? Pick a photo, tap your cheek, and get your estimated depth, undertone and closest shade in all 12 brands.
🔒 Analyzed on your device — your photo is never uploaded.
Tap your cheek or jawline — 2–3 spots in even light works best.
Your matches
A shareable card of your shade in all 12 brands — save it, pin it, send it.
💡 Pro tip: Treat these as a strong starting point, not a guarantee. Always swatch in natural daylight before buying full size — store lighting lies and matte formulas oxidize.
How shade matching works
Every foundation shade has two key attributes:
Depth — how light or dark, on a 1-to-10 scale.
Undertone — Cool (pink/red), Neutral, Warm (yellow/golden), or Olive (green-grey).
Once you know both for a shade you already wear, you can find equivalents in other brands by matching both. This tool maps shades from popular foundation lines to a shared depth + undertone system, then finds the closest match in every other line.
Find your undertone
Three quick tests in natural light:
Wrist veins: Green = warm. Blue/purple = cool. Both = neutral. Greyish = olive.
Cheek flush: Pink = cool. Peach = warm.
Jewelry: Gold flatters you = warm. Silver = cool. Both = neutral.
If results are mixed, you're probably neutral or olive — both flexible across most brand classifications.
How the selfie shade finder works
Pick a photo and tap your cheek or jawline. The tool averages the tapped pixels (throwing out shine and shadow), converts the result to a perceptual color space, and places it on the same depth scale used by all 134 shades in the database. Undertone is estimated by comparing your sampled tone against the closest real foundation shades. Everything runs on your device — the photo is never uploaded.
For the most accurate estimate:
Light: indirect daylight (near a window) — no direct sun, harsh shadows, or flash.
Skin: tap 2–3 bare spots on the cheek or jaw, skipping blemishes and shine.
Color cast? Tap "Fix lighting", then tap something white in the photo (paper, wall, shirt) — the tool rebalances colors around it.
No filters: beauty modes and filters shift skin tone more than you'd think.
Treat the result as a smart starting point at the counter, not a lab measurement — phone cameras and lighting vary. It gets you to the right neighborhood; a quick natural-light swatch confirms the exact shade.
Popular shade conversions
Prefer a full chart? These pages match every shade between two brands side by side:
Look at the veins on your inner wrist in natural light. Green = warm. Blue/purple = cool. Both = neutral. Greyish = olive. The jewelry test is also reliable — if gold flatters you, you're warm; silver = cool. If both look fine, you're neutral.
Are matches across brands really accurate?
Close, not identical. Two shades can match depth and undertone perfectly but feel different because of formula (matte vs dewy), oxidation (how foundation darkens over hours), and how each brand classifies undertones. Use the match as a starting point — always swatch in natural daylight before buying full size.
Why isn't my shade in the list?
This tool currently covers 12 popular foundation brands. If yours isn't listed, pick the closest neighboring shade from the same brand and undertone family — your match in other brands will be nearly identical. New brands and shades are added monthly.
Does formula type matter?
For matching color, no. For how it looks on skin, absolutely. Matte foundations oxidize 1-2 levels darker after a few hours, while dewy formulas stay close to swatch. Switching from matte to dewy in the same depth? Go half a shade lighter than the math suggests.
Do shades vary within the same brand?
Yes. Maybelline Fit Me 220 in Matte + Poreless reads slightly different from 220 in Dewy + Smooth — the matte version is more yellow because of the powder finish. Most brands keep depth consistent across formulas but undertones can shift 1-2 steps.
Is my selfie uploaded anywhere?
No. The selfie shade finder runs entirely in your browser — the photo is read locally, analyzed pixel-by-pixel on your device, and never uploaded or stored. Refreshing the page clears everything.